Promotional Video

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Using Adobe After Effects and the illustrations created throughout the course of my project on Adobe Illustrator, I created this promotional video to advertise my project on different platforms such as YouTube and Instagram. This was difficult as I have very little experience with animation, specifically in After Effects. The only exposure I have had with this software is during a collaboration assignment in second year where Ocado set us a live industry brief to create a 15-second ad for their Instagram account. Even then my involvement with the project was the illustration side rather than the animated elements.

Completing such a lengthy video in After Effects has taught me new skills and I now feel confident with simple animations in After Effects that involve positioning, placement, opacity and rotation. Although the process was tedious at times, I am really happy and proud of the final result.


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