Instagram Giveaway

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I noticed that other IBS accounts were organising giveaways on their pages in order to interact with their audience and gain new followers. The giveaways consisted of a list of rules for entry into a prize draw to win items. I collated a list of rules that I had seen on multiple giveaways, these being the main ones:

  1. Follow me (and sometimes a sponsor)
  2. Like & Save this post
  3. Share this post on your story & tag my account
  4. Comment on the post a number from 1 - 1000
  5. Comment on the post tagging one or more friends (more friends, more entries)
  6. Comment on the post for entry, answering a question
Even though some of the prizes, were potentially shop-bought, the amount of users that shared, liked and entered the prize draw was a significant amount and subsequently increased the amount of followers the account had. Each time this was successful in bringing in new followers which lead me to think about the items I would offer as a prize if I did a giveaway on my account. 

I considered a hamper with items useful to those with IBS, and thought I would create a mind map using Sketch to jot down my ideas. 

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