User Experience Storyboard Journey

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Having a good user experience is extremely important in the design and overall functionality of a product. Regardless of the nature of the product, if the user experience is pleasant and simplistic, the audience will continue to interact with the product. Positive experiences with a product can result in the target audience becoming loyal to your product or brand.

When we look at user scenarios, personas, and behavioural segmentation these are all additional elements that we can use to understand the target audience and their needs. A user journey can help us determine which parts of the products the audience are most likely to interact with and the number of steps it takes for the user to reach their end goal.

“Better designed products can meet the changing needs of older people and still be attractive to younger consumers; they can open up new markets by offering older people independence and dignity and still attract younger people with good looks and functionality.” (Peto, 1999, p.56) 






1. After a stressful day at work, Tim has been noticing abdominal pain on his commute home which has been occurring frequently.

2. Worried, he researches his symptoms. He notices that IBS is a likely cause after ruling out other diagnosis’

3. While researching IBS, he discovers Grumble Tum. He finds the website welcoming and decides to download the app as he is usually on the move

4. He is sent to the app store, where he downloads Grumble Tum

5. Tim feels more confident about managing his symptoms after reading about coping mechanisms on the app

Peto, J., 1999. Design Process Progress Practice. London: Design Museum, pp. 56 - 111.

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