Typography Update

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For important headings and brand name, I have decided to use the sans-serif typeface family, ‘Acumin Pro’, designed by Robert Slimbach, due to it’s versatility and variety of weights and styles. This font is not native to MacOS or Windows OS, and therefore will need to be linked using Adobe Fonts in the HTML head in order to be accessed. 

For body text, I will be using ‘Allerta’, designed by Matt McInerney. This web font will be accessed by linking to Google Fonts in the HTML head. I will be using ‘Trebuchet MS’ as an alternative font as users should already have the font pre-installed on their computers (especially those running Windows OS).

Both fonts are simplistic and readable, making them perfect choices for body text.



While researching these two pieces of information were the most useful to me while choosing my fonts. “Typography is possibly the most widespread of all the arts, but needs to be the most discreet. If the type distracts from the content, then it has failed.” (Peto, 1999, p.109) “The first priority of typography must be its readability. A successful page depends upon the balanced distribution of lights and darks, and thick or thin lines. Most of the recognition of a type takes place in the top half.” (Peto, 1999, p.109)

Peto, J., 1999. Design Process Progress Practice. London: Design Museum, pp. 56 - 111.

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