Social Responsibility

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By planning and considering the social responsibility of my project pro-actively, I can be aware of the negative impact that my project may have on the audience and users.

The aim of this project is to decrease the worry and stress associated with getting an IBS diagnosis, therefore it is important that consideration is put into the copy and visual elements.

Although the risk is low, it is important to use cautious language known as ‘hedging’ in my website and app when explaining complex topics, examples of these are: 

My aim is for the audience to relate to my illustrations. In order to achieve this and reach as many individuals as possible, I aim to be inclusive and promote diversity by creating characters from a variety of BAME groups.

When creating the copy for this subject matter, it's easy to become too crude in a negative way. As an example, I’ve written below what is and is not appropriate

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