Ethics & Rights

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Usually any work with people requires ethics clearance. However, as my project includes audience testing and structured user-testing, I will be covered by a class protocol which allows me to complete this research without submitting an ethics approval. 

When completing research, it is important to be respectful of participants’ rights and autonomy. According to Kelly, Clark, Brown and Sitzia (2003), “Any survey should be conducted in an ethical manner and one that accords with best research practice. Two important ethical issues to adhere to when conducting a survey are confidentiality and informed consent.”

“The respondent’s right to confidentiality should always be respected and any legal requirements on data protection adhered to. In the majority of surveys, the patient should be fully informed about the aims of the survey, and the patient’s consent to participate in the survey must be obtained and recorded.” (Kelly, Clark, Brown and Sitzia, 2003)

There are no ethical implications due to the research being carried out. This has been accessed as a managed risk, as I will be conducting an anonymous online survey testing that will not make my subjects identifiable. The platform used to collect user data will prevent the storage of IP addresses in order to protect each participants identity. Being transparent about the data collection and including questions that do not identify the individuals will ensure anonymity.

All interactions with other people will be in-line with the University and Government protocols in order to keep people safe. This is important as in person testing may potentially spread the coronavirus further to other participants, ultimately giving the virus the potential to develop into COVID in individuals - this risk has been accessed in my risk assessments. Currently, Hertfordshire is in tier 4 with the potential of entering tier 5, which makes in-person testing no only unsafe but against the Governments rules. Therefore all testing will be conducted using online platforms, e.g. online surveys to collect data and video conference calls for usability testing with recording functionality.

Kelly, K., Clark, B., Brown, V. and Sitzia, J., 2003. Good practice in the conduct and reporting of survey research. International Journal for Quality in Health Care, 15(3), pp.261-266.


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