Thoughts on Brand Name

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Over these past couple of weeks, I've been thinking of brand names related to my first idea. However the main one, 'Gut Love' has already been taken by a company that teaches about foods which improve gut health and decrease inflammation.

Funnily enough they would actually be a direct competitor as they are delivering some of the content that I was considering including in my website.

Brand names Brainstorm:
  • Gut Love
  • Gut Hero
  • Fun with FODMAPs
  • FOD-tastic
  • Irritable Bowel Solution (Slogan)
  • FODMAPP - The Irritable Bowel Solution
  • GrumbleTum
  • Loodicrous
  • FunTum
  • Tumtastic

(Healthy Guts Feel Good, n.d.)

Therefore I may change my brand name to, 'Love your Gut' instead. I feel that this has a good ring to it and sounds professional. However, my personal favourite is, 'Loodicrous' as it is quite amusing even though it's a bit childish. Unfortunately just imaging the branding for this could make the audience uncomfortable or feel as though their problems haven't been taken seriously.

I decided to sketch some logo designs for this brand name.


Update on Brand Name

After some research, I discovered that another company is using the brand name, 'Love your Gut' which was copyrighted this year. I was considering changing this to, 'Love ur Gut' as it worked better branding-wise but after looking into copyright law creating a name similar to a business especially one in the same field is a copyright infringement. 


(Love Your Gut, n.d.)

I may consider going with a completely different name like, 'Grumble Tum' as I don't believe this has been taken!

Gut Love. n.d. Healthy Guts Feel Good. [online] Available at: <https://gutlove.org> [Accessed 16 October 2020].

Love Your Gut. n.d. Love Your Gut. [online] Available at: <https://loveyourgut.com> [Accessed 16 October 2020].

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