Sharing my Discoveries: Nuggets

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My Digital Media Example:


(Filmbilder & Friends, 2014).
What type of media is it?
Animation

What initial promise/s does it give? 
Initially, you believe that the animation is quite light-hearted but this carries a deeper meaning which you learn about very quickly. This gives the promise of good storytelling.

What is its purpose & function?
The purpose of this animation is to demonstrate the effects of taking drugs and how you then become reliant on these substances to function. 

What are its unique/unexpected qualities & ideas?
This animation is quite simple and the Kiwi character feels welcoming and pleasant. I like that this isn't explicitly about drugs and instead are represented by golden nuggets. The Kiwi shows that everytime you reach a high, the want for the next fix becomes more evident and is easily undeerstood without using any words.

Is its branding original?
Yes 

How can you explain the style / tone / emotions?
The style is quite cute and simple. As a member of the audience, you genuinely begin to want the Kiwi to stop going after the golden nuggets and feel sorry towards the bird when you realise that the nugget becomes the very thing they need to feel happy. This is interesting as with drugs its easy to blame an individual for their decisions but this makes you think about the cycle that is hard to break instead.

How cohesive is the combination of elements (colours / materials / words / imagery / sound)?
  • The colours fade as the situation becomes more serious when the Kiwi feels broken and unhappy.
  • There is a particular tune played when the Kiwi 'gets high' which is quite vivid at the start but fades and dampens as the animation continues.
  • No words needed, visually the animation conveys the message.
Who is the main audience? (secondary audience?)
  1. Young adults/teenagers
  2. Older individuals who may not be informed on the effect of drugs.
Is the user experience exciting & engaging? (how?)
The animation was engaging as you become more invested in the Kiwi's story.

What qualities (above) could you incorporate in your work?
The simplicity and clarity of the message.

FILMBILDER & FRIENDS. (2014). Nuggets. [Online Video]. October 13th. Available from: https://youtu.be/HUngLgGRJpo  [Accessed: 7th October 2020].

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