Sharing my Discoveries: #SaveTheArts

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A recent advertisement has been prominent on my Instagram feed lately about the recent government campaign to persuade those with careers in the arts industry to re-train and re-skill. Obviously this is awful especially considering individuals pursuing arts careers love their craft but often make up a large portion of the entertainment industry.

This ad was originally picked apart by Sean Coleman. Around the government, advertisement are notes depicting the creative roles needed to put together the ad in the first place to show the irony. The government acting as though art careers aren't useful or viable in society has created the Save The Arts movement. Individuals have spoken about the ridiculous nature of this ad and have been creating their own versions of the ad in response. Hilariously, this counter ad personally feels better edited than the governments one.

Just when you thought that the government had paid either the photographer, sourced and paid for this image from an image licencing site or organised this shoot themselves. It was discovered that the government actually 'stole' this photograph from a photographer without giving any royalties or credit. This really rubs in the lack of support that creatives are receiving right now from the government and reiterates their point - that they don't see arts as something worth paying for.

(Coleman, 2020)




(Halliday, 2020) and (Alex, 2017)

Critical Analysis of Halliday's Advert:

What type of media is it?
Social Media Campaign

What initial promise/s does it give? 
That the creator shares your opinion in saving the arts.

What is its purpose & function?
  • To help others understand that the government is to blame for the reason that 'Fatima' has to re-train.
  • Inform those who aren't aware of how much arts careers have been affected.
What are its unique/unexpected qualities & ideas?
The ad uses the same structure as the government ad, even down to the three word phrase separated by full stops. I find this rendition of the ad clever especially as they have changed the bottom logo which originally states, 'Cyber First'. It has been changed to 'Tories Last' which is quite amusing.

Is its branding original?
No, the creator has taken the government's ad and changed the copy.

How can you explain the style / tone / emotions?
The creator of the post clearly does not agree with the government ad which is showed in the use of copy - it has quite an angry tone.

How cohesive is the combination of elements (colours / materials / words / imagery / sound)?
The creator uses strong language to get across their emotions and message. The ad is bold, with the way words arer used.

Who is the main audience? (secondary audience?)
  1. Individuals who aren't aware of the affect that the government is having on the arts.
  2. Those supporting the Save The Arts movement.
Is the user experience exciting & engaging? (how?)
It is especially engaging if you have already seen the original advertisement. The creator has used a different font so that you can see that the copy of the ad has changed. This makes you want to read it out of curiosity. 

What qualities (above) could you incorporate in your work?
The way that such a strong message has been conveyed in a minimal amount of words.

Alex, K., 2017. Whatever You Are, Own It.. [image] Available at <https://www.instagram.com/krysalex/> [Accessed 15 October 2020].

Coleman, S., 2020. Save The Arts. [image] Available at: <https://www.instagram.com/p/CGQTCcvn6W9/> [Accessed 15 October 2020].

Halliday, L., 2020. Save The Arts. [image] Available at: <https://www.instagram.com/p/CGPeYK8Fv2k/> [Accessed 15 October 2020].

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