Sharing my Discoveries: Own Example

By -

I'm going to share one of my own previous projects and go through the critical analysis questions as ultimately this will determine if my previous project was critically evaluated when created.

I'm especially proud of my Website Design and Development project that was created in my second year for my independent project. I feel as though the website redesign was successful and I managed to fit existing content well. This is the strongest piece on my portfolio and therefore aided my decision to create another website with a mobile app (all going well!). 

Below is the before and after: 


(Gattuso, 2019)

The key difference with the redesigned version is that the homepage is significantly longer. This is because the homepage became a hub where you could find more information on the key areas of the website such as services. The aim is that the navigation bar should be able to help the user find whichever page they need more easily with less copy.

Critical Analysis:

What type of media is it?
Promotional Website

What initial promise/s does it give? 
A trust-worthy company website for those needing a Health & Safety professional 

What is its purpose & function?
To help potential clients find services and training that Ramsay Safety Solutions offer easily resulting in enquires for the business.

What are its unique/unexpected qualities & ideas?
There are interesting functional features on the website. Usually Health & Safety websites don't look this professional or well balanced as work is commonly spread through recommendations.

Is its branding original?
Yes, already-existing branding elements used for the redesign

How can you explain the style / tone / emotions?
Calm, modern and professional feel 

How cohesive is the combination of elements (colours / materials / words / imagery / sound)?
  • Imagery is appropriate for the services that are provided to clients
  • Using already-existing brand guidelines as the company had already built-up a reputable brand
  • Blue colour palette which is synonymous with calmness 
  • Copy is professionally written which reflects the company
Who is the main audience? (secondary audience?)
Those who need Health & Safety Solutions in Hertfordshire
  1. Clients in Hertfordshire
  2. Potential clients in Hertfordshire/London
Is the user experience exciting & engaging? (how?)
I attempted to include a variety of different media elements to keep users engaged and excited about the website. There's a promotional video, side scrolling images, an animated loading screen and a parallax element.

What qualities (above) could you incorporate in your work?
The use of spacing between elements, making sure to give imagery space to breathe

Gattuso, S., 2019. Landing Page Implementation & Design Decisions. [Blog] University Projects, Available at <https://sofiagattuso.blogspot.com/2019/03/landing-page-implementation-design.html> [Accessed 16 October 2020].

Popular posts from this blog

Platform Considerations

By -
Image
During today's introductory lecture, we briefly touched on the Degree Project assignment which got me thinking more in-depth about my final major project. While on placement, there was a large amount of discussion among my peers about our return to University. Hearing other student's ideas resulted in me starting my own thought process into which type of platform or device(s) I wanted to focus on creating for.  Originally, I was considering building an app which would include user research, prototyping and a coded creation. Although this would be an interesting project, this isn't an area I have much knowledge about. I have previous experience creating app mock-ups using myBalsamiq and prototypes using Invision however I have never coded an app before let alone published one. This gap of knowledge may hinder the development of the application and result in an incomplete project. Therefore I'm leaning towards a web design and development project instead. As I have alread...
Read more

Handmaids Tale Experimentation

By -
Image
As this is a ballet adaptation, I thought perhaps I could use ballet shoes as a motif. I'm going to try to avoid making this look cliché. If this doesn't work, I may play around with the additional photograph that Dean provided us with. I purchased a pair of used old pointe shoes on a reselling app named, 'Depop' and once arrived asked my boyfriend to hold the ribbons of the ballet shoes in different positions. At first I noticed that the natural lighting was extremely dark and dull. Being a complete amateur at photography, logically I needed another light source so decided to use a smartphone camera flashlight to provide this.  We tried the lighting from different angles until we had the flashlight almost face-on to the ballet shoes. This reminded me of being in front of a spotlight at the theatre and created some amazing natural shadows. I thought the introduction of the male hand/arm was synonymous with the controlling men in the Handmaid's Tale.  The main theme ...
Read more

Showreel

By -
Image
Using Adobe Premiere Pro, I cut both visual and audio elements together to suit the length of the showreel. As the video shouldn't be anymore than a minute, I decided to keep to this timeframe. This was  actually helpful as it forced me to keep projects that looked impressive or I was most proud of. I've happy with my showreel as I feel that there isn't any filler and I managed to add quite a lot of movement considering some of my work are stills/print based. After completing my showreel, I uploaded this to YouTube where I featured this on my channel. This means that my showreel will be the fist video that potential subscribers/employers will see. I decided to use a song named, Shelter by Porter Robinson & Madeon. With permission from Dean, we were allowed to use a published song or soundtrack. I liked this song in particular because it was upbeat and I thought it sounded as though at intervals that the song repeated 'wonderful' which is how I would like my work...
Read more