Reverse Thinking

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In today's lecture, we practiced teamworking. Split into two groups, we were tasked to come up with an advert for Coca-Cola based around the concept of Reverse Thinking. The other group was assigned Irn-Bru which gave us the option to 'stomp' on their brand similar to Pepsi's advertisement against Coca-Cola.


Past & Present Marketing & Advertisements of Coca-Cola



(Things, 2016).

This is a very well-known Coca-Cola Christmas advert, and have specifically referenced in our final idea. 


(The Coca-Cola Co, 2016).



Coca-Cola's "I'd Like to Buy the World a Coke" advert from 1971, was immensely popular as it shows that no matter your ethnicity or nationality everyone can enjoy a bottle of Coke. The coming together of different people gives the audience the feelings of unity and peace, which are what most individuals wish for in the world.


Identifying the positives of Coca-Cola

  • Tasty
  • Different variety of products (e.g. coke zero, diet coke)
  • Eases digestion
  • Focus' your mind
  • Increases your energy
  • Lessens nausea
(Walker, 2018)

Main Competitors

  • Pepsico
  • Barr
Past and Present Advertising of Competitors 



(HEADSHAUS ADS, 2017).


This Pepsi's advert was banned. Originally you believe the advert is meant to promote Coca-Cola but this is truthfully promoting Pepsi and suggesting that they are better.



(GlasgowGuide, 2006).


This advert literally demonstrates that if you drink Irn-Bru, you'll be so strong that you can repair a ship with your bare hands. The tagline at the end, "Made in Scotland from girders" represents the rusty colour of the beverage.

Brainstorming
  • Political influence - sugar tax
  • Advert specific to Scotland
  • Iron Bru plays on Scottish sense of humour
  • Switching up the brands traditional Christmas Advert
  • The effect of people loving Irn-bru in Scotland
  • Christmas Advert with a green coke can
What I didn't know about Coca-Cola is that they had a huge influence globally on the look of Santa Claus. Around the world, Santa Claus a.k.a St Nicholas had many different depictions.

"But in 1931, Coca-Cola commissioned illustrator Haddon Sundblom to paint Santa for Christmas advertisements. Those paintings established Santa as a warm, happy character with human features, including rosy cheeks, a white beard, twinkling eyes and laughter lines." (The Coca-Cola Company, n.d.)


(Coca-Cola Great Britain, n.d.). and (DORNO, n.d.).

Elaborations of ideas

Idea 1:

Iron Bru changed their recipe to avoid the sugar tax while Coca Cola's recipe remained the same.
The idea is that Coca-Cola doesn't compromise on taste. 

Idea 2: 

Kids tooth falls out. Instead of waiting for the Tooth Fairy, the child decides that they would rather do a science experiment with Coke to see if the tooth dissolves. This myth is false and the child realises this, when their tooth doesn't melt.

Tagline: sorry to disappoint 

Idea 3:

An average man is completing their job in construction. Everyone is looking at the man drinking Irn-Bru but in actuality they are looking at a really good looking man behind him drinking Coca-Cola. 

This is an example of a reverse advert as Coca-Cola have already-existing ads with this same concept.  

Idea 4: 

As it isn't depicted in the Bible whether exactly three wise men visited the Baby Jesus. The idea was to include a fourth Wise man which arrives later than the three wise men wearing a green outfit to represent the old coloured clothing of St Nicholas.

This, in essence, is a traditional Nativity advert, that ends with the Baby Jesus drinking a bottle of Coke and enjoying it gifted by the fourth wise man.

Wise men could have a Scottish Accent if we were targeting a Scottish audience. 

Idea 5:

Advert aimed at University students where everyone is socialising at their local bar. The student then proceeds to ask the bartender for a Vodka Irn Bru. The bar goes silent and everyone looks at the student which then laughs nervously and jokingly says, "Only joking, a Vodka Coke please". 

Idea 6:

An Irn-Bru Lorry breaks down and arrives in Scotland where it's raining, the driver stops then pulls out a coke to drink instead.

Developing this idea: 

The branding of the lorry obviously referencing Irn-Bru but not in detail. Using just the blue and orange too represent the brand. As Irn-Bru is extremely popular in Scotland, this is a cheeky way to be clever as the audience should recognise the branded lorry. 
 
Delivery driver visually having a bad day by dropping a crate or the lorry breaks down. 
 
The driver is an older man as people generally feel more towards this age group.

Driver delivering to either front doors or at a supermarket.

Christmas addition:

A lorry driver has to work on Christmas Eve delivering Irn-Bru to front doors. At the end of his day/shift he sits and drinks a coke. When delivering to one house, he sees a Coca-Cola advert playing inside, which forshadows what is going to happen at the end.

Holiday is coming playing in the background.

This is to subconsciously let the audience feel the effect of people loving Irn-bru in Scotland.


Final Idea:
Set in rainy Scotland
An older man who has a similar appearance to Santa Claus and is dressed in a green work outfit is working on Christmas Eve delivering generic Irn-Bru branded crates to people's front doors. He is missing his own family and looks at a picture of his grandchildren. While delivering to a house, he sees a family through the window whereby a coke advert is playing on the TV. He sighs and leaves on his break you see him drinking a Coke which cheers him up.

Tagline: The original taste of Christmas
Feedback: The original flavour of Christmas

The reverse thinking element to this story is that Coca-Cola adverts have previously been positive and don't include other brands. While this plays at the heartstrings, it also subtly shows that even though the man works for Irn-Bru he still prefers Coke.

Taglines:
Holy Shit it's good 
The wisest gift around
The Pause that Refreshes - from their original ad
Say no more
Irn-Bru gets you through
The original Taste of Christmas

COCA-COLA GREAT BRITAIN. (n.d.). COCA‑COLA AND FATHER CHRISTMAS. [Online] Available at: https://www.coca-cola.co.uk/marketing/christmas/coca-cola-and-father-christmas--the-sundblom-santa-story [Accessed: 6th October 2020]

DORNO. (n.d.). Santa Claus, St. Nick, Father Christmas. [Online] Available at: https://www.ovo-7.com/ProductDetail.aspx?iid=58863043&pr=24.99 [Accessed: 6th October 2020]

GLASGOWGUIDE. (2006). Irn Bru Advert: Shipyard. [Online Video]. December 24th. Available from: https://youtu.be/dBjYfe-QIBg. [Accessed: 7th October 2020].

HEADSHAUS ADS. (2017). [AD] Pepsi : Vending Machine. [Online Video]. August 8th. Available from: https://youtu.be/GyY15Jkkg2A. [Accessed: 6th October 2020].

THE COCA-COLA CO. (2016). “Hilltop”, Remastered. [Online Video]. April 4th. Available from: https://youtu.be/C2406n8_rUw. [Accessed: 6th October 2020].

THE COCA-COLA COMPANY. (n.d.). Did Coca-Cola create Santa Claus?. [Online] Available at: https://www.coca-colacompany.com/faqs/did-coca-cola-invent-santa [Accessed: 6th October 2020]

THINGS. (2016). Coca Cola Christmas Advert 1 (Holidays Are Coming) 1995. [Online Video]. November 12th. Available from: https://youtu.be/X13N-Bx17Oc. [Accessed: 6th October 2020].

WALKER, E. (2018) 4 surprising health benefits of Coca-Cola. [Online] August 29th 2018. Available from: https://home.bt.com/lifestyle/health/healthy-eating/surprising-health-benefits-of-coca-cola-11364003752974. [Accessed: 6th October 2020].

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