Interesting Product Design
During the professional practice lecture on Tuesday, we were introduced to the concept of using the third dimension to create interesting creative pieces. As I really enjoyed the section on product design, I attempted to find some examples myself in my local Sainsbury's supermarket. The only really good example I found was toilet duck whereby the nozzle looks exactly like a duck's neck and beak. You can easily see the thought process behind the brand and differs from other competitors.
Currently, I live in an apartment above an ALDI. As Dean mentioned that we should observe our surroundings more often, as a fun project I've decided to compare the packaging of ALDI alternatives to already-existing popular brands to see just how close they look to the original design.
These are my favourites:
Nutoka's packaging in comparison to Nutella's is very similar. They both use a transparent jar shape with a white circular lid. The brand names both use red on a white background. The only differences are that Nutella uses an image to convey that it's spreadable while Nutoka use images of nuts and specifically specify the contents of the spread using copy.
Caramel Wafer Bars packaging in comparison to Caramel Wafer Biscuits also have similarities. They both use a white diamond shape in the middle on the packaging where the copy is positioned which is overlaid on top of a red and yellow striped pattern.
Harvest Morn Corn Flakes aren't completely identical to Cornflakes however they share similarities in terms of the colour palette used. The rooster mascot on Cornflakes is green, red and yellow, the box is white, the brand name is red and the title of the cereal is black. Instead of a rooster, ALDI's cornflakes use a valley instead using the exact same colours as the rooster. All other aspects are pretty much the same and they both use a bowl of cereal on their packaging.
Soup Cup and Cup a Soup probably vary the most compared to other products but there are still similar aspects in both packaging designs. This includes the brand name, the way that the packaging is split in half showing the type of soup underneath and the use of blue in the background. Although Cup a Soup uses a kettle shape on their packaging and Soup Cup uses a circle the shapes for me still feel similar.
I've always found the similarity of these two butter brands uncanny. Nordpak has very subtle changes compared to Lurpak but the packaging is practically the same. The blue line is slightly different in shape, the logo is different but still uses red and blue and the grey background is darker on Nordpak.
Here's another butter brand which looks extremely similar to their ALDI variant. Instead of using a red anchor, Valley uses a red rooster instead. This is because they're focusing on the valley part of the packaging instead of the Anchor. The colour scheme is exactly the same using yellow, red and green.
