Interactive Marketing

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Recently we have been discussing advertisements in our Professional Practice lectures. Therefore I decided to create a post about my favourite Digital Media piece which I have already mentioned in my Degree Project blog. 

Kontra K's song, 'An deiner Seite' which translates to 'By your Side' or 'Next to You', was advertised using a non-linear interactive storytelling piece. This is a clever marketing tool to promote the song, and give meaning to the lyrics. It is really interesting for the audience to learn more about the witch hunter story by being interactively involved.

In particular, I really enjoyed seeing the difference in contrast and especially the way the same type of shots were used when the user moves between the past and present. The shots in the past detail a cool toned scene while the present shots are more saturated and less foggy. The fog could also symbolise the characters memory.






When playing through this multiple times, I realised that there are different endings depending on how many pieces of evidence you collect.
  • When collecting no evidence, the fisherman rows away in his boat. #fisherman
  • When collecting some of the evidence, the fisherman feels sorry for the women and touches her. #mysteryhunter
  • When collecting all of the evidence the fisherman shoots and kills the witch. #witchhunter



KONTRA K (2016). An deiner Seite. [Online] Available at: http://andeinerseite.video/ [Accessed: 7 October 2020]

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