Critical Analysis of Idea Two

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Idea Two: 

What type of media is it?
Mobile Application with a promotional website

What initial promise/s does it give? 
A safe-space for flatmates to delegate chores without confrontation. 

What is its purpose & function?
The main purpose of this application is to ensure that individuals in shared accommodation are able to live in a clean environment. This is to avoid having all the responsibility fall to one person whereby they are having to complete all of the chores by themselves or have to ask other flatmates to clean on their designated day. 
  • To delegate chores equally and fairly
  • To aid communication without ruining friendships
  • To help others know who is completing the chores
  • To notify other tenants of the chores that have been completed 
  • Reward those who do complete chores
What are its unique/unexpected qualities & ideas?
  • Boosts morale and rewards those who actually complete their chores.
  • This makes cleaning gamified and not a negative experience.
Is its branding original?
It will be!

How can you explain the style / tone / emotions?
Motivational tone and up-beat style, hopefully resulting in positive emotions by making chores fun!

How cohesive is the combination of elements (colours / materials / words / imagery / sound)?
Bright colours, some illustrative imagery with a clean/modern look and feel.

Who is the main audience? (secondary audience?)
  1. Primarily university students or professionals living in shared accommodation
  2. Secondarily relatives living in the same household
Is the user experience exciting & engaging? (how?)
The experience will be gamified so that indivduals may look forward to their chores if they know they will be rewarded.

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