Critical Analysis of Idea three

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 Idea Three:

What type of media is it?
Mobile Application and website

What initial promise/s does it give? 
To end the unhealthy lifestyle that students have surrounding food.

What is its purpose & function?

It's purpose is to provide students with healthy, affordable recipes that require minimal effort.
  • Online tutorial videos
  • Step-by-Step recipes sorted by difficulty and timings (novice to expert level)
  • Ingredients lists with alternatives 
  • Illustrations on information about having a balanced diet
  • Visuals on breaking the cycle of unhealthy eating
What are its unique/unexpected qualities & ideas?
Specifically targetted towards students as many are overwhelmed when living independently for the first time.

Is its branding original?
It will be!

How can you explain the style / tone / emotions?
Empathic style designed to encourage students positively while explaining the benefits of eating healthily. The tone would be motivational while making sure not to shame students for their unhealthy eating.

How cohesive is the combination of elements (colours / materials / words / imagery / sound)?
  • Bright youthful colours with positive imagery, copy and illustrations surrounding food.
  • Colours may be used strategically to aid students in learning about the different food groups for a balanaced diet in a subtle non-condescending manner.
Who is the main audience? (secondary audience?)
  1. Students
  2. Individuals living independently for the first time
Is the user experience exciting & engaging? (how?)
Completing an online video tutorial and achieving a tasty meal will be rewarding for students. The experience should be satisfying knowing that they have successfully prepared a healthy meal independantly. The more success a student has, the more they will want to continue using the platform.

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