Critical Analysis of Idea One

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What type of media is it?
Website & Mobile Application

What initial promise/s does it give? 
To raise awareness of IBS and the Low-Fodmap diet.

What is its purpose & function?
  • Raising awareness of this medical condition and to be purely informative/illustrative.
  • Introduce the Low FODMAP diet to those who have only just been diagnosed (or are suspected).
  • To make the prospect of having IBS less overwhelming as stress can cause symptoms to become worse.
  • Have some standard meal plans focusing on traditional meals.
  • To raise awareness of the low FODMAP diet itself as many people/restaurants don't know how to cater for individuals having to follow it.
What are its unique/unexpected qualities & ideas?
  • Making the diagnosis be less stressful.
  • Helping healthy individuals to come to terms with this life-long condition.
  • Having a social media support group attached to the website/app.
I believe this is unique as the subject is quite niche but affects more people than is realised. 

Is its branding original?
It will be!

How can you explain the style / tone / emotions?
Positive tones in a fun illustrative style to promote less worry among individuals. 

How cohesive is the combination of elements (colours / materials / words / imagery / sound)?
Bright colours, fun illustrative imagery that will compliment each other well.

Who is the main audience? (secondary audience?)
  1. Individuals needing to follow the low FODMAP diet
  2. Individuals wanting to learn more about IBS
Is the user experience exciting & engaging? (how?)
Hopefully will be able to animate my illustrations and will attempt to make it fun.

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