Branding & Advertising

By -

In today's Professional Practices lecture we covered the difference between thinking laterally and logically when designing creatively. Thinking laterally doesn't come naturally to me, I would consider myself a logical thinker so this lecture really challenged me to think differently.

The main examples used were in video production, graphic design, advertising and in branding. The branding examples really made me think about how to use these design concepts to create a logo for myself and potentially my degree project. 

Out of curiosity, I took one of the concepts and attempted to think, 'outside the box' while designing a logo using a randomly generated word. As thinking laterally takes time and practice, I thought this would be a great exercise to get me started.

Negative Space & The art of wordplay

Farewell

While driving back home, I noticed a bus stop advertisement for Extra gum and thought I would take a picture. I really like this ad because it's quite simple. When you have bad breath you attempt to 'mask' it with minty gum however because of coronavirus, most people are already wearing an actual mask. It's almost like the brand saying, we know what's underneath your mask and you still need gum.

Quite cheeky, I like it.

The advert itself uses a blue background with white copy which is synonymous with the brand. 

An example of a not so good advertisement that I witnessed while waiting for the shuttle bus was this poster advertising local eyelash extensions for £20. Personally, I wouldn't trust anyone with my eyeballs if I saw this ad because it just seems very untrustworthy. I'm unsure whether it's the Graphic Design or the fact that the ad had been rained on but honestly, I feel this ad would be damaging to a person's business. As the audience, I feel that not much thought or care has been put into this ad which makes you wonder if you'll receive customer service in the same manner.

Popular posts from this blog

Platform Considerations

By -
Image
During today's introductory lecture, we briefly touched on the Degree Project assignment which got me thinking more in-depth about my final major project. While on placement, there was a large amount of discussion among my peers about our return to University. Hearing other student's ideas resulted in me starting my own thought process into which type of platform or device(s) I wanted to focus on creating for.  Originally, I was considering building an app which would include user research, prototyping and a coded creation. Although this would be an interesting project, this isn't an area I have much knowledge about. I have previous experience creating app mock-ups using myBalsamiq and prototypes using Invision however I have never coded an app before let alone published one. This gap of knowledge may hinder the development of the application and result in an incomplete project. Therefore I'm leaning towards a web design and development project instead. As I have alread...
Read more

Handmaids Tale Experimentation

By -
Image
As this is a ballet adaptation, I thought perhaps I could use ballet shoes as a motif. I'm going to try to avoid making this look cliché. If this doesn't work, I may play around with the additional photograph that Dean provided us with. I purchased a pair of used old pointe shoes on a reselling app named, 'Depop' and once arrived asked my boyfriend to hold the ribbons of the ballet shoes in different positions. At first I noticed that the natural lighting was extremely dark and dull. Being a complete amateur at photography, logically I needed another light source so decided to use a smartphone camera flashlight to provide this.  We tried the lighting from different angles until we had the flashlight almost face-on to the ballet shoes. This reminded me of being in front of a spotlight at the theatre and created some amazing natural shadows. I thought the introduction of the male hand/arm was synonymous with the controlling men in the Handmaid's Tale.  The main theme ...
Read more

Showreel

By -
Image
Using Adobe Premiere Pro, I cut both visual and audio elements together to suit the length of the showreel. As the video shouldn't be anymore than a minute, I decided to keep to this timeframe. This was  actually helpful as it forced me to keep projects that looked impressive or I was most proud of. I've happy with my showreel as I feel that there isn't any filler and I managed to add quite a lot of movement considering some of my work are stills/print based. After completing my showreel, I uploaded this to YouTube where I featured this on my channel. This means that my showreel will be the fist video that potential subscribers/employers will see. I decided to use a song named, Shelter by Porter Robinson & Madeon. With permission from Dean, we were allowed to use a published song or soundtrack. I liked this song in particular because it was upbeat and I thought it sounded as though at intervals that the song repeated 'wonderful' which is how I would like my work...
Read more