Brand Appeal

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I have decided to write about three popular brands to discover why their brand appeals to consumers. Writing about popular brands may help me identify their differences in terms of appeal compared to my own brand created forr my degree project.


(The Token logo | McDonald's Corporation, n.d.)

They create resturants in differing locations with affordable fast-food that can be ordered in-store or via the drive-thru ensuring not only families but a large variety of individuals enjoy good quality food and a fast, welcoming experience.

(Media tool kit, n.d.)

They create supermarkets in various locations with a large range of produce and products ensuring adults and families enjoy a high-quality shopping experience.


(File:MarvelLogo.svg - Wikimedia Commons, n.d.)

They create movies, TV shows and merchandise with fictional superhero characters and elements ensuring children, adult superhero and Marvel comic-book fans enjoy exciting action-packed experiences.


Grumble Tum

They create websites/mobile application with IBS related content ensuring recently diagnosed adults enjoy a clear and consise approach to managing their symptoms and diagnosis.


About.sainsburys.co.uk. n.d. Media Tool Kit. [online] Available at: <https://www.about.sainsburys.co.uk/news/media-tool-kit> [Accessed 28 October 2020].

Commons.wikimedia.org. n.d. File:Marvellogo.Svg - Wikimedia Commons. [online] Available at: <https://commons.wikimedia.org/wiki/File:MarvelLogo.svg> [Accessed 28 October 2020].

McDonald's Corporation. n.d. The Token Logo | Mcdonald's Corporation. [online] Available at: <https://news.mcdonalds.com/token-logo> [Accessed 28 October 2020].

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